Critical Question 2 Draft

Engaging With Audiences and Distribution

We researched ways in which we could engage with the audience in a way would enhance their experience of our film. Since our film is targeted towards a younger audience, we would utilize platforms in which they use the most. We would advertise on social media such as Snapchat and Instagram. Advertisements for the film would also be found on channels with a majority audience of young adult males such as Comedy Central. By using these platforms, we would be able to keep cost low while advertising to the majority of our target audience. To distribute the film, we chose to follow the the method most major films are released by called "standard release". Standard release is a business model that allows the film to take advantage of different markets, such as theater and home release, at different times. Production companies such as "M6" and "Europa Corp used this platform to release a similar film called "Taken".  During this process, the film is first released in theaters and then 16 weeks following, is released for home platforms such as DVD. We found that DVD and digital sales were among the highest in revenue. To take advantage of the digital market, we would release our film on services such as Amazon Prime and Netflix for rent and purchase. Most majorly successful films in recent times followed this method which convinced us to follow it as well. By doing this, we would hope that our film would find success in the film industry.