Film Marketing

Our group conducted research on our film's marketing techniques if it were to be released to the public in full length. Our film being an action film would enable us to market our film to a wide audience. However, we found  through multiple sites such as "entertainment.howstuffworks.com/" that the core audience who watch the most action films are typically young adult males. Some of these people may feel a rush from action films, thus attracting a younger audience. We also found that people in the middle class tend to watch more action films as they typically have the funds and time to do so. For distribution, we found that DVD sales and digital sales were among the highest in revenues. We would peruse the distribution of our film on these fronts as they appear to be the most popular in today's market. Streaming services such as Netflix and Amazon Prime would be utilized as there is a growing number of young people who use these services. Advertisements would be used as well throughout a number of platforms. Since we are aiming for a younger audience, we could use Snapchat. A typical ad that appears in the user's "stories" costs $750,000 (http://adage.com/).
We also focused on finding television channels in which our target audience would be watching. Advertising would focus on channels with a more mature audience such as Comedy Central. According to "http://televisioncampaign.co.uk/", the post peak (20:30-6:00) has a slight single male audience (1,000-170,000) bias with a maximum cost of  3,000. This would be beneficial for us as the majority of viewers are younger males and the costs would be kept low. By using these platforms, we would hope to be very successful in marketing our film to our target audience.