Superbowl Commercial Techniques

During the Superbowl, companies spend millions to show ads that are clever and appeal to a wide audience. During class, we watched several commercials from this year's Superbowl and took notes on the techniques they used.

Hyundai Commercial

• Emotional appeal - Family values, patriotism
• Public relations - Gave back to the community/troops
• Target Audience - Parents aged 25-54

TurboTax Commercial

• Emotional Appeal - Humor
• Target Audience - Everyone with a job who pays their taxes.
• Shows that you need a phone to do your taxes.
• Shows that you can do your taxes anywhere with this company.

T-Mobile Commercial

• Emotional Appeal - Celebrity
• Target Audience - Millennials (18-35)
• Gets people to use their service by sharing their videos.
• Uses music young people listen to.

We then looked into how we could implement these techniques into marketing our own film. We would aim for our target audience which is mostly young males. To accomplish this, we could aim for an emotional appeal that would highlight some of the most intense part of the film including car chases and shooting. We could also use music in the trailer that is newer since we're aiming for an audience aged 18-35. Finally at the end of the ad, we would display the title and actors to show that it is a film that is coming to theaters soon.