Marketing

To gain popularity, most modern movies use unique marketing techniques to make their film stand out from the crowd. Our group decided to research these techniques and see how we could apply them to our own film. We would also aim to release as much content teasing the film as possible, spreading it to a wide audience. One of the most powerful marketing techniques used today is an event called a press junket. In this event, we would send out our actors and directors of the film to interview with a number of journalists. Since social media is booming with millions using these platforms, we would also create accounts that advertise our film. These accounts would be on platforms such as Instagram, Facebook, and Snapchat. We could also try to use the latest technologies to advertise. "Star Wars: The Force Awakens" created a 360 degree video that quickly gained popularity with millions who watched. Television advertisements and images of the film would also be released as support.